March 23, 2010 - Hilton New York

10:45-11:45 Local Search Ranking Factors

Want to know how to get better position in local search results and what factors are being considered by the Google algorithm? Need to know how to make sure you're the first listing in local business directories? Local is different than regular SEO and requires special techniques. This session will cover the factors and criteria you need to know in order to get your clients ranked.

• Moderator - David Mihm

1:00 - 2:15 Local Search and Social Media

Social media represents a growing part of the online user experience and an important potential driver of leads to local businesses. Some businesses are already using Facebook and Twitter, but is that enough? What are some of the ways they take advantage of social media as stand-alone channels or in conjunction with other media? We’ll sit down with some of thought leaders in this area to drill down on what really is working for small businesses.

• Moderator: Will Scott

3:30 - 4:30 Q&A with the Search Engines

Have a question for the top local sites on the web? The major Search Engines sit down with us for a one on one discussion to go over all your local questions. Topics discussed will cover everything from getting your business on the web to what we can expect next.

• Moderator: Steve Espinosa

4:45 - 5:45 Local Mobile Strategies

It's been “the year of mobile” for almost a decade now, but the iPhone, Android and other smartphones are finally making that promise real and pointing toward a future where handheld devices are at least as important as the PC. LBS is a central part of mobile but is it the “killer app”? This session provides insight into the range of things that marketers should be thinking about.

• Moderator: Andrew Shotland